Selling a property in today's market is completely different from the past! Traditionally before the adoption of technology, advertising on newspapers was the go-to method for getting the most eyeballs on property listings. Then came the online portals, which created a huge shift in marketing properties.

Over the years, competition became tougher and tougher due to the large number of listings being posted on the portals. As of now, it does not mean that a listing is getting the maximum reach it deserves even though it is being listed up on the portals. It requires consistent spending of marketing dollars, strategy and packaging to ensure that the listing reaches the right audience.

Advertising is just the first part of many in today's complex real estate market. Gone are the days where a buyer can easily afford to own multiple properties and commit to another property first before selling off their current property. It requires planning, and experience to help all parties proceed with the transaction smoothly.

I believe that my clients should know the various timeline options clearly, before starting the process of selling and buying. There are multiple ways to plan for a smooth transition from one home to another, but more often than not, sellers are always advised to take the safe but more expensive method of renting elsewhere first before buying the next property.